It is definitely time to step up and take actions when it comes to your business and its social media presence. For social marketers, 2015 was an exciting year. New platforms, software and consumer preferences brought about a host of changes and opportunities. As a result, social media—and subsequently your strategy—has evolved and will continue to do so.

It’s impossible to predict how the social media landscape will change over the course of a year, but here are social media trends marketers should keep an eye on in 2016:

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